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Sr. Marketing Executive / Assistant Manager - BTL

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About Nukkadwala (

Nukkadwala by Vatika Group represents India's newest chain of QSR (Quick service restaurant) smart and stylish restaurants, for the value conscious. Our inspiration is the more than five million street vendors across India who peddles tasty morsels every day to ensure that Indians eat their way through the streets of the country.
At Nukkadwala we strive to provide a service experience that encompasses warmth, good service and unrivaled cuisine. Our brand promise encompasses offering our customers authentic flavors of handpicked regionally -popular Indian street food served hygienically.

Key responsibilities:

  • Should have handled ATL & BTL activities for new product launches.
  • Should have handled Creative / Media Agencies and local vendors for signage and other indoor/outdoor branding material.
  • To execute targeted campaigns through Brand Activation / Partnership / Alliances / Events / BTL Tie ups.
  • Initiate & execute activations as per plan/schedule in close coordination with respective teams like Store and OPS Team.
  • Create MIS Preparations and reporting along with budget preparations
  • Build relationship, retain & develop satisfied customers and vendors.
  • Willing to visit stores and arrange activities on weekends.
  • Develop region-specific marketing & branding activities with a focus on offline BTL. 
  • Responsible for driving footfall & community activation, in co-ordination with online efforts.
  • Plan and manage road shows, POS, events and collaborate with agencies for developing marketing communication.
  • Co-ordinate with other marketing disciplines including PR, email, social and digital.
  • Engage and ensure implementation of unplanned initiatives.
  • Excellent Communication skills
  • Good at Creativity, Analytical & Interpersonal Skills


Marketing Management, BTL Promotions, Events, Vendor Management, MIS Preparation.

Desired Candidate Profile

UG: Any Graduate - Any Specialization
PG: Any Postgraduate - Any Specialization, Post Graduation Not Required
Doctorate: Any Doctorate - Any Specialization, Doctorate Not Required

Corporate Office

7th Floor, Vatika Triangle
Sushant Lok-1, Block-A
Mehrauli-Gurgaon Road,
Haryana, India

Registered Office

Vatika Hotels Pvt. Limited
Flat no. 621 A, 6th floor,
Devika Towers, 6, Nehru Place,
New Delhi -110019.

CIN : U55101DL2004PTC126079


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